The Name Reaction iPhone App


The Name Reaction App is easy to use and gives you quick access to organic reactions when you're on the go, perfect for studying from your phone.

The reactions are beautifully displayed with the ability to zoom in for more detail.

Reactions are easy to find by Category or Search, and you can Favourite the ones you use most often.

Download Name Reaction from the App Store today.

Announcing Our First iPhone App


We are proud to announce our first iPhone app!

It is easy to use and has the same clean design you are used to seeing on

The Molar Mass Calculator gives you results in real time as you type. To use, enter a chemical formula and the molar mass will be instantly displayed.

iPhone Optimized Site


Today we are excited to announce the release of the iPhone optimized version of Our goal was for the mobile site to feel like a native iPhone app.

You need to try the mobile experience!

The mobile site has been tested on the iPhone 5 and iPhone 4S.

We currently do not support other mobile devices but that will be in the works as soon as I get my hands on an Android, Blackberry, or Windows Phone. Developing on a mobile Emulator is not much fun.

New Reaction: Pauson-Khand cycloaddition


I launched the site with 70 of the most popular name-reactions. Since then my focus has primarily been on improving the site under the hood. Mainly speed improvements, some new features, and other ongoing work.

The goal has always been to one day have over 200 name-reactions and I often get requests for new ones. Today we are announcing the addition of a new reaction to the site and an increased effort to add more.

Our latest addition is thanks to one of our users

Michael Edmunds, a Master's student at the University of Guelph in Ontario, Canada, emailed me expressing his desire to help produce more content for the site. The Pauson Khand reaction is his first contribution and I have to say that I was quite impressed working with him.

We hope you enjoy this reaction and stay posted for more to come.

We have just released two more reactions; varations of the Claisen rearrangement.

New Feature: Image Magnifier


From the initial design of the website one of the key decisions was to create the reaction images as vector images (SVG format). This format provides many benefits, one of which is the ability to modify the image in real time with code.

We have thought of a variety of ways to manipulate these images to provide a richer and more engaging experience for our users. Today we are introducing a new feature which utilizes these capabilities of SVG images.

Zooming into the reaction images is now possible with the new Magnifier feature.

When hovering over a schematic or mechanism, a magnifying glass icon appears on the right. Clicking on this icon activates the feature which displays a large magnifying glass that enlarges a particular area of the image 2.5 times.

Try it yourself on a random reaction

Note: The Magnifier feature relies on SVG images and is not available in Firefox, as we have explained in a previous blog post.

Free Chemistry Widgets

Endri is currently working on a few projects for developers, which will be announced as they become available.

Today we are happy to announce that we are producing a series of chemistry widgets, which will be available for anyone to include in their blog or website free of charge.

The first widget to be released is the Molar Mass Calculator shown below:

  1. The calculator displays the result as you type.
  2. Input is case sensitive (Eg. H2O not h2o.)
  3. The widget does not slow down your page as it loads after all the other page elements have loaded.

To include this widget in your website simply copy the following code and paste it where you want it to display on your page.

Which Browser to Use


This blog entry is somewhat technical so for those not interested in reading, the short answer is Chrome or Safari are the best browsers.

Browsers are constantly evolving and improving. Today's modern browsers have enabled technologies such as HTML5 and CSS3 which are at the core of, among others.

One of the distinct features of is that all the schematics and mechanism images are in the SVG format. This means that they are vector graphics that are always crisp and sharp. This has been a hidden gem that was likely evident only to users with high resolution displays or those who have tried to zoom in on the content.

Try it yourself by zooming in on a reaction page.

For a quick preview, zoom in the following images of DMAP.

Chrome and Safari are able to load these types of images beautifully but it turns out that these large and complex SVG files were quite a burden on Firefox. Pages with large mechanisms were painfully slow to load.

We solved this issue for our Firefox users by serving these images to them in the PNG format. This unfortunately means that they will not get the benefits of sharp images when zooming in.

What does Name-Reaction do

As of today all of the reaction images are stored on our servers in both the SVG and PNG formats. When a user accesses the site, the app determines their browser and then decides which version of the image to serve. If it is Firefox, the app will display the PNG images, for any other browser, it will display the SVG vector images.

So, if you really want to experience all the features of, and get the shortest page load times, we recommend using Chrome or Safari.

Our Philosophy


Our goal for is to become the go-to source for organic name reactions. We believe that in order to achieve this we must have great content and present it in beautiful and unique ways. We think that this is the recipe to attract a loyal audience that will truly enjoy our work.

What we are working on at

  1. Content / Reactions – schematics, descriptions, mechanisms, and references.
  2. Website – design, back-end development, additional features, and bug fixes.
  3. Spreading the word – SEO, social media, paid ads, word of mouth.
  4. Connecting with users – Twitter, Facebook, Blog, Feedback page (email).
  5. Ads – Attracting advertisers, Google Adsense

We are always thinking of these 5 areas as we try to maintain a balance. Over the past year, before the launch of the site we worked on 1 & 2, to produce the site as you see it now. We think that it is quite a departure from the usual chemistry websites, but we think it is for the better. We are by no means finished here and will continue to innovate and add more content along the way.

Our goal now is to focus on #3, increasing awareness of We think of this site is a great resource for professionals, graduate students, and undergrads. With the new school year starting shortly we would like to reach as many students as possible and let them know of this great resource.

We have a philophy of how to do things for each of these 5 areas.

We believe that the focus of the site has to be the content, and everything else must be out of the way. The navigation is simple and located at the top where users can easily find the pages they need.

Our view on the ads is similar. We do not want to crowd the page with ads on the header, sidebar, footer, and middle of the content like a lot of websites do. Our goal is not to trick users to click on the ads because they can not differentiate it from the content of the website. Our ads are on the side, clearly visible, and if users see something useful they can easily click on them.

Google AdWords Campaign


In an effort to increase awareness of we will be pursuing a Google AdWords Campaign. This means that paid ads for our website will show up on Google search results, driving more traffic to our site.

Google AdWords Terms of Use

To abide to the requirements in Google's Terms of Use, must not have any links to other websites.

For now we will remove all ads on our website and DOIs redirecting to the original journals.

We expect to be running this campaign for approximately two weeks.

After this period, the site will go back to its usual operation. The sidebar ads will be restored and the direct links to the original papers will once again be functional.

Thank you for your patience.

New Feature for Abbreviations


The List of Abbreviations page has been improved to include structural previews by hovering over the abbreviations. This allows for quick visualization of the terms.

Reagents such as DEAD, DMSO, LDA, etc., now display the molecular structures along with a name reaction where they are used. For example, hovering over DEAD / diethyl azodicarboxylate, displays its structure and indicates that it is used in the Mitsunobu reaction.

More general terms such as hv, cat., (g)↑, etc. show a specific example from one of the name reactions. The following example shows the formation of carbon dioxide gas / (g)↑ as one of the steps of the Hofmann rearrangement.

Check out the List of Abbreviations page and explore this new feature.

Intention for this Blog


Our intention to start a blog was to keep you, our users, up-to-date with all the latest news about

We think of Name-Reaction as a 'Web App' and we want our users' experience to be the best it can be. We want you to be able to navigate easily throughout the app, quickly find the content you need, and consume it without too many distractions. A clean interface and clear and detailed mechanisms are at the core of Name-Reaction.

We are working on several features to add to the site and as we do we will be introducing and explaining them in this blog. We want to be upfront with our vision for Name-Reaction and our motivation for doing things the way we do.

In the blog we will also notify you of upcoming scheduled maintenance and expected downtime.

When we make a new blog post we will notify you via Twitter and our Facebook page so you are always up-to-date.

Stay tuned, exciting things are ahead...